Announcing: It's Just a Game

About the book: Similar to how H.G. Bissinger’s Friday Night Lights uses high school football in Texas as a lens to look at society, Brian Carriveau’s It’s Just a Game observes adult amateur baseball in Wisconsin as a means to examine small-town America. The non-fiction book,...

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50th Anniversary of the Assassination of JFK Reminds Us of the Healing Power of Sports

John F Kennedy

On the 50th anniversary of the assassination of President John F. Kennedy on Friday Nov. 22, 2013, it’s nice to be reminded of the good in the world. In It’s Just a Game, umpire Bill Short does just that. The former kicking consultant for legendary Green Bay Packers coach Vince Lombardi shared his thoughts on the NFL games played just two days after Kennedy’s death and the power of sports to aid in the grieving process. It happened in 1963 …

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It’s Just a Game Featured in On Wisconsin Magazine


It’s Just a Game is listed in the bookshelf section of the winter edition of On Wisconsin magazine and here’s what they had to say: They say it’s just a game, but sports are about so much more — which Brian Carriveau ’02 concludes after observing adult amateur baseball in Wisconsin’s Home Talent League as a means to examine community dynamics in It’s Just a Game: Big League Drama in Small Town America (Winners Success Network). “The connection between town and team is remarkable,” he …

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It’s Just a Game Tour

Throughout 2012, author Brian Carriveau will be making book-signing appearances throughout Wisconsin in support of It’s Just a Game, beginning in Monona on Sunday Apr. 29. Tour dates are as follows with additional appearances to be added. Sunday Apr. 29, Monona––Home Talent League Opening Day, Marshall at Monona, 1:00 p.m. Thursday May 3, Fort Atkinson––It’s Just a Game Release Party, Fat Boyz, 5:30 to 7:30 p.m. Sunday May 6, Verona––Home Talent League Western Section Opening Day, Wiota at Verona, 1:00 p.m. Friday May …

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Win a Copy of It’s Just a Game


The Milwaukee Brewers blog Disciples of Uecker, part of ESPN’s Sweetspot Network, is giving away a free copy of It’s Just a Game this evening. To win the book, all you have to do is guess the combined number of hits the Brewers and Cincinnati Reds will total this evening on Tuesday May 8 at Miller Park. Send your guesses to by 7:00 p.m. Central time. And to read more about It’s Just a Game at Disciples of Uecker, …

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Official Release on May 1


The advance copies of It’s Just a Game are in, and that means they’ll be hitting bookshelves soon. The official release date is May 1. Starting on that date It’s Just a Game will appear in bookstores and online outlets such as Amazon, but of course, It’s Just a Game is available here at right now. For those that pre-ordered the book, it will be sent out in the next week or two. Thank you for your patronage. Stay …

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Jim Gantner Adds Foreword to It’s Just a Game


Jim Gantner with author Brian Carriveau Former Milwaukee Brewers second baseman Jim Gantner, a veteran of 17 years in Major League Baseball, will be contributing the Foreword for It’s Just a Game. Gantner is a native of Eden, Wisconsin and played adult amateur baseball for Long Lake of the Rock River League and Oakfield of the Tri-County League before ever logging an inning in professional baseball. It’s experiences such as these that makes Gantner’s insight invaluable to a book examining …

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